After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
Petrolern Advertisement Video
Client
Petrolern
Team
Art Director - Mansi Gautam
Illustration - Mansi Gautam
Scriptwriters - Niharika Panda
Motion Artist - Shivank, Aarvind Reddy
The Ask
Video for Presentation
The Approach
The task at hand was to produce an introductory video for Petrolern, intended for presentation at a conference. The objective was to craft a corporate video that conveyed a highly realistic portrayal of the machinery and showcased its capabilities.
Style Guide
Based on the script from the scriptwriter and the brief I received, I developed three distinct style guides. The client's preference was to incorporate their primary yellow brand color into the video, and they also requested one style to have an isometric approach and should lean towards a more realistic portrayal of machinery. Keeping these requirements in mind, I successfully crafted three unique styles.
They were highly impressed with the first style, which featured an isometric perspective and showcased the soil layers convincingly, with very realistic machinery. Adhering to the style guide, I proceeded to develop the storyboard.
​I developed a comprehensive storyboard, breaking down the script into individual frames for each scene. After finalizing the storyboard, I worked closely with a Motion Artist to provide a detailed explanation of each scene. Together, we transformed the storyboard into captivating motion graphics, resulting in the creation of the video as the final output.
Final Video
Crafted with Dedication and Passion