Mapped Advertisement Video
Client
Mapped
Team
Art Director - Mansi Gautam
Illustrator - Mansi Gautam
Scriptwriters - Nischay Singh
Motion Artist - Prajakta Sharma, Arpit Singh
The Ask
Create an advertisement video showcasing the features of Mapped
The Approach
We infused the video with a high-tech yet vibrant aesthetic to create a cool and engaging advertisement for the end user. Despite its corporate tone, the video remains enjoyable and fun to watch.
Style Guide
After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
​I developed a comprehensive storyboard, breaking down the script into individual frames for each scene. After finalizing the storyboard, I worked closely with a Motion Artist to provide a detailed explanation of each scene. Together, we transformed the storyboard into captivating motion graphics, resulting in the creation of the video as the final output.
Final Video
Crafted with Dedication and Passion