After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
After receiving feedback from the client, we identified several key adjustments to be made. The client particularly favored the light purple background, which we retained as the primary background color. Additionally, they expressed a liking for the dark black color, which added a premium touch to the video, so we incorporated it strategically. To enhance gender diversity, the client requested the inclusion of a female character in the video. Once we had finalized all these changes within the style guide, we proceeded to the storyboarding phase.
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Vibroacoustic Therapy System Plus by Sound Oasis
Client
Sound Oasis
Team
Art Director - Mansi Gautam
Illustration - Mansi Gautam
Scriptwriter - Priya Kumar
Motion Artist - Anubhav Sharma
The Ask
Introduction Video
The Approach
Our approach to creating a promotional video for the Vibroacoustic Therapy System Plus by Sound Oasis. Sound Oasis, leading since 1993, offers a diverse range of sleep and sound therapy products worldwide, including sound machines, therapy devices, masks, and pillows. Their focus on cutting-edge technology and collaborations with experts ensures superior sound therapy experiences for customers.
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The process involves thorough research into the product's features and its effectiveness in relieving backache, aligning closely with the client's minimalist vision while incorporating realistic representations of the product and its biological impact. We developed a script highlighting the system's benefits, craft a storyboard with subtle colour palettes and illustrated naturalistic imagery, and illustrated authentic demonstrations of the therapy's efficacy. Through meticulous post-production editing and ongoing collaboration with the client, we will deliver a visually compelling video that effectively communicates the therapy's benefits, driving engagement and conversions while adhering to Sound Oasis's commitment to delivering superior sound therapy experiences.
Product Link: https://www.amazon.com/Sound-Oasis-Vibroacoustic-Entrainment-Stimulates/dp/B0CLVDV77V
Style Guide
Based on the provided script and client brief, I meticulously crafted three distinct style guides, adhering to the preference for subtle color schemes complemented by the primary blue brand color. The client's directive for realistic product representation and biological imagery guided the creation of styles emphasizing authenticity and realism. Each style embodies a subtle yet realistic approach, tailored to meet the client's request for a faithful portrayal of biological elements.
The initial style resonated deeply with them, especially appreciating the characters and background and realistic product illustrations. Although they favoured the first style, they suggested adding expression to the doctor's illustration, specifically removing the mask and incorporating a positive expression to better convey their message.
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​I developed a comprehensive storyboard, breaking down the script into individual frames for each scene. After finalizing the storyboard, I worked closely with a Motion Artist to provide a detailed explanation of each scene. Together, we transformed the storyboard into captivating motion graphics, resulting in the creation of the video as the final output.
Final Video
Crafted with Dedication and Passion